EmpCo 2026: New Rules for Sustainability Claims on Packaging
Green Claims Under Scrutiny – A Call to Action for Manufacturers and Brands Sustainability is playing an increasingly important role in product communication. Terms such as “environmentally friendly,” “sustainable,” “green,” or “climate-neutral” can be found on numerous packages and labels today. However, with the new EU directive “Empowering Consumers for the Green Transition” (EmpCo), the requirements for such claims are becoming significantly stricter. […]